F#ck Content Marketing Focus on Content Experience With Randy Frisch

F#ck Content Marketing Focus on Content Experience With Randy Frisch Marketers are in the business of creating content. They’re modern-day publishers. However, up to 70% of content that they create goes unused. Today, my guest is Randy Frisch, author of the new book, F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue, Relationships. Also, he’s the co-founder, president, and CMO of Uberflip. He identifies how to break bad content marketing habits and adapt personalization to marketing. Content is at the core of marketing strategies; Uberflip empowers marketers to take control of created content assets and mesh them into their marketing efforts Randy’s book is not meant to throw shade at content marketers, but capture his passion and take on the â€Å"broken† status of the content marketing industry What is unused content? Content that’s created and posted, but never leveraged on a day-to-day basis in marketing Definition of content marketing to create content to attract a clearly defined audience and drive profitable customer action is too narrowly focused Content marketers need to start putting the right content in front of the right people for that encounter to be a great experience Real-life examples of what content marketers are doing right and wrong; tell a story that connects with customers Content marketers feel pressured to produce content, but they’re not the only ones responsible for customer experience Tactics and tools for the personalization of content and marketing at scale Content Experience Framework: Centralize, organize, personalize, distribute, and generate resultsEvolution of Content: People who want to go beyond content creation and think more strategically by teaming up with colleagues Links: Randy Frisch F#ck Content Marketing by Randy Frisch on Amazon F#ck Content Marketing- Focus on the Content Experience (Blog Post) Uberflip AMP123: Why Every Content Marketer Should Think Like a Publisher Content Marketing World Robert Rose Joe Pulizzi Content Marketing Institute Spotify Netflix Snowflake Sigstr Terminus Eloqua Write a review on iTunes and send a screenshot of it to receive a cool swag bag! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Randy Frisch: â€Å"We would figure out how to create all this content and we’d end up with a different problem, which was, what would we do with all that content?† â€Å"Whether we don’t get to it or we’re expecting too muchwe end up in this position where we are letting content sit unused.† â€Å"It’s about moving on to that next step: ‘How do we put the right content in front of the right people so that the encounter they have with our content is a great experience’?† â€Å"When we deliver a personalized experience, we lead to these better outcomes. I’m willing to guarantee you’ll see higher engagement.†